Turret vs XYPN Archive for small RIAs

• You are already an XYPN member. Basic is included with membership,^[1][5] so archiving adds nothing to what you already pay. Turret will not be cheaper than something you already have.
• You want social media or text messages archived. XYPN lists Facebook, Instagram, YouTube, LinkedIn and Twitter/X, plus separate text-message integrations.^[4] Turret does not capture any of these.
• You want one relationship. XYPN builds the archive, and its pages also list compliance support with membership^[7] and compliance and task management software included with membership.^[6] One vendor means one place to call.
• Your accounts fit the tier. Basic lists eight sources plus one website, and each email address you add counts as a source.^[1] A firm with more than eight email addresses and social accounts combined is past Basic's included count. Archive+ lists 24 sources plus two websites at $150 a month for members.^[1] XYPN's page is the authority on how it counts.
• Keyword review of sent and received mail is enough. Per its help article last updated March 5, 2024, XYPN flags both directions.^[3] Turret reviews outbound only. If your written procedures call for review of inbound mail, XYPN does something Turret does not.

• You are not an XYPN member, or are not eligible to be. XYPN describes Archive as available only to members.^[2] Membership has requirements: XYPN requires fee-only status as defined by the CFP Board;^[7] its fee is on XYPN's membership page. For non-members, XYPN's help page says "contact for pricing" and publishes no non-member price;^[1] it also offers a non-member option by email to firms that leave membership.^[1] Turret does not depend on membership, a fee model or a network.
• You want AI triage of outbound alerts. Turret flags outbound mail against built-in patterns, then triages each alert with AI. Each message gets one alert, an AI assessment, confidence filters, and a disposition of reviewed, false positive or escalated. The XYPN pages we read describe lexicon-based flagging and reviewer marking, and no AI triage.^[2][3]
• You want Turret's audit mechanics. Turret records alert actions and archive writes in append-only audit tables, stores a SHA-256 hash for each archived message, and produces a Supervision Activity Report and an Archive Integrity Report. XYPN's Reviewed tab also records reviewer and date.^[3] Whether either fits your supervision program is a judgment for your CCO and counsel.
• You want a Marketing Rule workflow as software. Turret's Marketing product is a submit, AI pre-screen, approve workflow with a retention clock for each approved piece. It costs $99 a month for 5 submitters, is sold on its own, and is software, not advice and not a person. On the XYPN side:
  • Its compliance tiers list "Support managing advertising, billing, suitability, contracts, and email supervision,"^[8] and hourly consulting lists "marketing materials and compliance document review."^[9]
  • Membership lists compliance and task management software.^[6] We found no standalone Marketing Rule workflow tool on the XYPN pages we read.

Decision test: if your procedures require inbound review or social or text capture, stay with XYPN Archive; if you want AI triage of outbound alerts or a standalone Marketing Rule workflow, add Turret or choose it; if neither applies, you may not need Turret.

Start with what you have. A member should open XYPN Archive and read what it captures and flags today: which addresses are connected, whether the count fits Basic, and what the Reviewed tab shows. Those settings, not the feature list, are the thing your procedures rest on.

Turret can run beside XYPN Archive. The cost is a second subscription and a second place to look, so it makes sense only if one of the differences above matters to you.

If you are not a member, the comparison starts with eligibility. XYPN's membership has its own requirements,^[7] and its help page lists non-members as "contact for pricing" with no price published.^[1] Ask XYPN what a non-member option covers and costs, then compare it with Turret's published prices on the pricing page.

XYPN states seven years of storage.^[1] Turret's retention is a policy of 7 years while you subscribe. Neither statement tells you how far back any particular archive reaches, which depends on when capture began. Ask any vendor, including us, for the oldest message in your archive.

Turret is for a small SEC-registered adviser, 2 to 20 people, that is not covered by an XYPN membership, or that is and wants AI-triaged outbound review or a Marketing Rule workflow as well. Email is $99 a month with 5 monitored mailboxes included, Marketing is $99 a month, and Complete is $178 a month. There is no setup fee, and the trial is 15 days, with a card taken at the end of setup.